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In 1987, an Italian travel bag manufacturer began to realize his idea of outdoor clothing, which should be equally suitable for everyday use and functional - true to the motto: ready for any journey. In 1990 Giuliana Rosset founded the brand Napapijri in the Italian Aosta Valley in the shadow of Mont Blanc. The circumstances of the founding place still play an important role today and have set the spirit of the label since the beginning. Important feature is the flag of Norway, which adorns each garment Napapijris and ensures a high recognition value. The logo is derived from the translation of the word "Napapijri", which means: northern polar circle. From the thought of the label comes the claim to produce functional, fashionable and everyday clothing. Napapijri stands for high-quality materials and innovations.
From the years of work of the company has emerged in particular the Rainforest jacket. It is an absolute classic Napapijri and reappears every season in its special form. It is an overcoat jacket, which in winter impresses with a special lining and is water repellent due to the functional materials. In the summer season, this icon appears as an unlined jacket. The basic model of Rainforest jacket is known for its front pocket. The popular pocket version of the model also has two additional side front pockets, which provide increased comfort and storage space. Whether in everyday life, on the weekly outing in nature or in the stadium, the Napapijri Rainforest jacket always cuts a fine figure and stands faithfully for the motto: "ready for any journey".
The Smart Dresser relies, as so often, on familiar and proven parts, where the discreet and classic look is not lost.